Whether you're still doing it all by hand, or you've already tried a few AI tools without much luck - I find what actually fits your business and set it up with you.

Moving from a manual operator to a strategic owner.
Hand over the work to your AI assistant and check what comes back instead of doing it.
Fewer small tasks landing on your desk. Set up once, and it keeps running without you.
Most never got a real try, because each one had to be built first. Now you can test faster and see what works.
Delegate what can run without you, and stay in control of what matters.
You do every part of it yourself. Hand over the part you least want to keep doing, and put that time into the work you actually love.
You have a small team. But work still stalls until you clarify what's next or approve every detail.
You keep a list of things to try. Each one needs testing before you can tell if it works, so most stay on the list.
For more than 20 years, I worked in technology inside large organizations - the last 13 of them at adidas. I learned how sophisticated organizations turn complexity into systems, while doing one thing I was always known for: taking complex, large-scale processes and making them simple and well organized.
I'm a technology enthusiast, and I've been an AI optimist since it first became usable. I believe it's one of the most powerful tools we've ever had and the way it can make our lives easier fascinates me. But I've also learned that AI only helps when you understand what it's actually good at, and what it isn't.
• I'm naturally reserved and structured, and it shows in how I work: I explain things calmly, in plain language, without adding noise to something that's already overwhelming.
• I love clean, well-built systems. And I know how to work with people who want to stay in control of their business, not hand it over to a black box.
• I hate taking the same decision twice or making the same mistake. So I naturally build solutions that help convert mistakes into learnings and follow your defined goal.
Here's why I care - I left the corporate world on purpose, to bring that same discipline directly to the people who need it most and get it least: solopreneurs and small-business owners who are trying to scale without the built-in systems and processes that make large organizations run. I'm one of them now and understand that reality firsthand.
Time is life.
Every hour lost to something draining is an hour you don't get back.
You know AI could help. Let's make it work for your real workflows.
- You know AI could help, but what comes back is too generic to use.
- You do the same tasks by hand, across too many tools, and things fall between them.
- You do not want to learn more tools. You would rather your assistant learn them for you.
- You already have a paid ChatGPT or Claude subscription, or you are ready to get one.
- One workflow written out, step by step, the way you actually do it.
- Paste-ready instructions and prompts, so what comes back is close enough to use.
- Tools picked so your AI assistant can learn them, not you.
book directly, or start with the free self-check
60 minutes on the one workflow, using your real files
your workflow written out with prompts ready to paste
45 minutes, walking through the report together and deciding what's next
- You already know the workflow that needs help.
- You want it working, not another course.
- You already have a paid ChatGPT or Claude subscription, or you are ready to get one.
- One workflow running on your real work, tested on real cases.
- Clear operating steps so you can keep using and improving the workflow without me.
We agree which workflow we are doing, what it needs to do, and what I need access to.
We set up the first version on your real work.
We run it on real cases and adjust what does not fit. As many sessions as your workflow needs.
About three weeks later, we look at how it is running and fix what needs fixing.
I make complicated work simpler and help you get it working.
Untangling complex operations inside big organizations taught me how to spot what's actually slowing a business down and turn it into clear, simple steps.
I'm a tech co-founder of an AI startup, not just an AI enthusiast. I've built with it and hit its limits myself, so I'm not guessing when I look at your situation - I know what's worth doing, and what's a waste of your time.
I don't just recommend tools. You get your workflow written out step by step, and if you want it built, we set it up and test it together.
I explain your options in plain language, calmly, so every decision feels like yours, not something done to you.
Start with one workflow. Add more only if you need it.
You set up one workflow, with everything written out for you. From there you know how to work with AI on the next one.
If the workflow is bigger, or it runs across several tools, we build the first version together.
Your workflow runs and the steps are written down. You're back to the work only you can do. If something needs a look later, we do a follow up.
READY TO GET YOUR TIME BACK?
Book a session and leave with one workflow ready to run.



