I help solo experts and small businesses hand repetitive work to an AI assistant. Start with a 90-minute consultation and a practical plan, or work with me to set up and test your first AI workflow.

What changes when an AI assistant does the routine work.
Hand repetitive tasks to an AI assistant and review the result instead of doing the work yourself.
Fewer small tasks on your desk. Once your workflow is set up, AI keeps doing the routine, and you check the result.
Good ideas wait because there's no time to think them through or try them. With AI taking the routine, you can test an idea quickly and see if it works.
Hand the routine to AI, and stay in control of what matters.
You do every part of the work yourself. Hand the part you least want to keep doing to an AI assistant, and put that time into the work you actually love.
You have a small team, but work still stalls until you say what's next or approve every detail. An AI assistant can take the routine steps and bring you the result to approve.
You keep a list of things to try, but there is never time to test them, so most stay on the list. AI makes a first test quick.
For more than 20 years, I worked in technology inside large organizations - the last 11 of them at adidas. I learned how sophisticated organizations turn complexity into systems, while doing one thing I was always known for: taking complex, large-scale processes and making them simple and well organized.
I'm a technology enthusiast, and I've been an AI optimist since it first became usable. I believe it's one of the most powerful tools we've ever had and the way it can make our lives easier fascinates me. But I've also learned that AI only helps when you understand what it's actually good at, and what it isn't.
• I'm naturally reserved and structured, and it shows in how I work: I explain things calmly, in plain language, without adding noise to something that's already overwhelming.
• I love clean, well-built systems. And I know how to work with people who want to stay in control of their business, not hand it over to a black box.
• I hate taking the same decision twice or making the same mistake twice. So I naturally set things up so that when a mistake happens, it becomes a lesson and doesn't repeat.
Here's why I care - I left the corporate world on purpose, to bring that same discipline directly to the people who need it most and get it least: solopreneurs and small-business owners who are trying to scale without the built-in systems and processes that make large organizations run. I'm one of them now and understand that reality firsthand.
Time is life.
Every hour lost to something draining is an hour you don't get back.
You know AI could help. Let's make it work in your real day-to-day.
- You know AI could help, but you are unsure where it would make a useful difference.
- You do the same tasks by hand, across too many tools, and things fall between them.
- You want a clear recommendation before spending time or money on more tools.
- You already have a paid ChatGPT or Claude subscription, or you are ready to get one.
- A clear picture of how you work now and what slows you down.
- Recommendations on what to simplify, where AI could help, and what should stay with you.
- A personal report with a practical action plan and relevant guides or resources.
Book and pay, then complete a questionnaire about how you work, your goals, and the tools you use.
I review your answers, assess possible approaches, and prepare questions and initial recommendations.
We go through how you work, discuss the options, and agree on a practical direction. No installation or setup during the call.
You receive the final assessment, recommendations, and next steps, with relevant supporting resources.
- You already know the workflow that needs help.
- You want it working, not another course.
- You already have a paid ChatGPT or Claude subscription, or you are ready to get one.
- One workflow running on your real work, tested on real cases.
- Clear step-by-step instructions, so you can keep using and improving it without me.
We agree which workflow we are doing, what it needs to do, and what I need access to.
We set up the first version on your real work.
We run it on real cases and adjust what does not fit. As many sessions as your workflow needs.
About three weeks later, we look at how it is running and fix what needs fixing.
I make complicated work simpler, then help you hand it to AI.
Untangling complex operations inside big organizations taught me how to spot what's actually slowing a business down and turn it into clear, simple steps.
Clear steps are also what AI needs to do the work well.
I'm a tech co-founder of an AI startup, not just an AI enthusiast. I've worked with AI hands-on and hit its limits myself, so I'm not guessing when I look at your situation.
I know what's worth doing, and what's a waste of your time.
I don't just recommend tools. You get your routine written out step by step, and if you want it running, we set up AI for it and test it together.
I explain your options in plain language, calmly, so every decision feels like yours, not something done to you.
Start with one routine and hand it to AI. Add more only if you need it.
Start with a consultation if you need clarity and a plan for using AI. Choose Implementation Support if you already know which routine you want AI to handle.
With Implementation Support, we set up AI for your workflow, test it on real cases, and adjust it together.
If we set up the workflow together, the setup stays in your own account, with clear steps for using and changing it.
READY TO GET YOUR TIME BACK?
Get a clear plan for your workflow, or work with me to set it up.



