Guides for coaches

Practical, evidence-minded guides for building a coaching business: the website, the offer, and attracting clients. Written by the C-PASS founders.

Guide

Why new coaches quit (and what the data actually says)

The famous coaching failure statistics have no sources. We traced them. Here is what honest data shows about why new coaches quit, who never gets counted, and what measurably helps people survive the first stage.

Ludmila Levochkina · Co-founder, C-PASSRead the guide →

Guide

Do coaches need a website? How to choose a coaching website approach

When a website matters for a coaching business, when it can wait, and how the main ways of getting one compare — AI generators, DIY builders, coaching platforms, outsourcing, and C-PASS.

Nelli Kim · Co-founder, C-PASSRead the guide →

Guide

How to package coaching services: a programme clients can buy

A practical guide to packaging coaching services into a structured programme: five elements, ICF-aware wording formulas with do/don't examples, and a fill-in template for your first offer.

Ludmila Levochkina · Co-founder, C-PASSRead the guide →

Guide

Coaching website checklist: what a coach's site needs before launch

A founder's-eye coaching website checklist: the five content blocks, the booking flow, technical and findability basics, and a fill-in pre-launch checklist — built for coaches launching with no clients yet.

Nelli Kim · Co-founder, C-PASSRead the guide →

Guide

Coaching website copy: what to write when you have no clients yet

How to write coaching website copy without testimonials or case studies: headline formulas with do/don't examples, an About page that borrows trust from your real experience, proof alternatives, landing-page structure, and a fill-in copy skeleton.

Ludmila Levochkina · Co-founder, C-PASSRead the guide →

Guide

Client acquisition channels for coaches: how to choose your first

A decision framework for coaching client acquisition: the four dimensions that actually matter, what to focus on at 0–5 clients, which channels to avoid at the start, and a one-page channel plan template.

Ludmila Levochkina · Co-founder, C-PASSRead the guide →

Free download

The Launch Pack

All five fill-in templates from the guides in one PDF: your first-steps plan, programme, website checklist, copy skeleton, and channel plan. Free. No email needed.

Download the Launch Pack (PDF)